Our Brands


The NAME IT story

For more than 30 years NAME IT has created contemporary and affordable kids, tweens, and teens wear, always with an eye on offering the opportunity to create individual looks based on the latest trends.

Inspired by kids - for kids

We design fun and affordable fashion for children who know what they want and create on-trend designs with a strong focus on denim, always keeping comfort, safety, and quality in mind.

 Kite are a planet-friendly clothing brand for children from 0-11 years old. Brought to life with passion and care just yards from the sea in Dorset, every garment we design and make is packed with original and thoughtful details, manufactured to the highest quality, and produced with the lowest environmental impact. Our designs draw on the beauty of our Dorset surroundings – including the nearby sandy beaches, the Jurassic Coast World Heritage Site and the Purbeck Hills – giving our collections a unique look that is inspired by nature.

When it comes to quality, there are no compromises. We have earned the trust of our customers by always using the softest organic fabrics and beautiful workmanship, and we craft each garment to provide exceptional fit, comfort and durability. By keeping retail prices in line with non-organic brands despite using premium organic cotton, we also ensure fantastic value for money.

We have strong environmental and ethical principles and are passionate about protecting the planet.  All of our garments are made from the softest organic cotton or fabrics made from organic cotton, recycled plastic bottles or fabrics approved by OEKO-TEX and we are proud to be certified by the Soil Association to GOTS (Global Organic Textile Standard). GOTS is recognised as the leading textile standard for products made from organic fibres and companies must meet a set of strict environmental and social criteria to achieve annual certification. All the elements in our supply chain – ranging from the cotton grower to our embroiderers – have been successfully inspected to ensure they meet comprehensive organic and ethical standards.

A big blooming British Hello!  It's hard to believe that it was 20 years ago that I made the first pair of soft leather baby shoes at my kitchen table heavily pregnant and with very limited sewing skills. All good things start with humble beginnings and all these years later I'm mum to 4, grandmother to 1, working with my husband who left his job when the business started taking off and still with questionable sewing skills. Luckily I have an amazing team of artisans with over 100 years’ experience collectively who make the shoes. 

I am also very proud to be one of the few UK manufacturers specializing in luxury leather baby shoes and accessories stocked in shops all around the word. We have a small factory in Wales and it's here that the team design all our products and where they are all hand crafted with love for little feet.

Quality is at the heart of our brand and we put all our passion and consideration into everything we do. Our leather is beautifully soft and is tested to the highest global standards and we source our packaging ethically. Functional design means our shoe slips on easily and stays on thanks to the elasticated ankles.

Lottie Nottie is a great British accessories brand for children set up by Charlotte, mum to three little poppets, after she tried to find hair clips for her daughter that were not too pink, fluffy or glittery. Charlotte has always enjoyed being creative so she started to make clips featuring all her favourite things like; fruit, animals, buttons, stars, ice-creams and lots of spotty ribbon.

Lottie Nottie clips and bows have proved very popular and are now stocked in over 25 independent children’s boutiques, we are very lucky to be included.

In December 2013 Lottie Nottie was named one of the ten top UK Independent  Fashion Brands for Kids by The Guardian.

Charlotte continues to design and make her hair clips in Great Missenden, Buckinghamshire.


In the Djeco family, honour goes to the mother, Véronique Michel-Dalès. She created her small company in 1954, a time when
few women embarked on adventures of
this kind.

The family business was put to bed for a while as Frédéric grew up... In 1989 the young man decided to reawaken the company and make the family business his playground. He set up his offices in the former warehouse. In the beginning, he visited the four corners of the earth, importing toys that did not yet exist in France, and his global vision still pervades the little French company.He then began to dream of toys that were not on the market. All that remained... was to create them!

Following the success of Djeco 2011 saw the arrival of inimitable figurines known as ‘Arty Toys’. Since then, completely new collections have appeared regularly, designed with artistry that promotes drawing, design, and aesthetics. France had entered a new era in games.
In those days, the only animal toys available were farm animals or pet figures...

That is why one day in France a certain Monsieur Rampeau, who was an expert in transforming the sap from the hevea tree using the rotational moulding of rubber as a toy-making concept, came up with the idea of designing a giraffe. Such an exotic wildlife figure would be a first on the market, and its size and shape would be ideal for a baby's small hands to grasp.

Sophie la girafe®, who looked exactly the same then as she does today, went into production on Thursday 25th May, hence her name.